Make the product clear
Use visual hierarchy to help people understand what the product is and how variants relate.
03 / PACKAGING
Product packaging design with personality.
Help customers understand the product and recognise your brand across the range.
For a product launch, a new variant or a packaging refresh.
WHAT THIS WORK CAN DO
Packaging design that brings your product range together.
We tailor the work to your customers, existing materials and project goals.
Build a recognisable range
Balance consistent brand elements with clear differences between flavours, sizes, or products.
Connect physical and digital
Give packaging and online product presentation a shared visual language.
WHAT THE PROJECT CAN INCLUDE
Packaging concepts, artwork and product ranges.
We agree the pieces your project needs before work begins.
Concept & direction
A visual approach informed by the product, audience, format, and existing brand.
Pack artwork
Designs developed against the agreed pack formats and supplier specifications.
Range & handoff
Agreed variants, presentation mockups, and artwork prepared for coordination with your production partner.
A SCOPE THAT FITS
Choose the scope for your design project.
Packaging that makes your product clear and your range recognisable. We agree the exact deliverables, review stages, and timing together before the project begins.
Tell us about your projectA USEFUL STARTING POINT
Packaging project
A launch, a range extension, or a packaging refresh.
- Pack concept and visual direction
- Artwork for agreed formats
- Range system and production handoff
Every project is scoped to its needs. We’ll discuss budget and schedule during discovery.
RELATED WORK
Packaging design projects from our studio.
Branding · PackagingCocoFro
Branding · Packaging · WebsitesMarin Food
Branding · Packaging · WebsitesShongani Skin
Swipe to explore
HOW WE GET THERE
Our packaging design process.
- 01
Discover
We discuss your customers, goals and existing brand or website.
- Your part
- You share your goals, existing material and any customer research.
- What moves forward
- A brief describing the problem and what the project needs to achieve.
- 02
Define
We agree what to create, the design direction and the schedule.
- Your part
- You help choose priorities and confirm the brief.
- What moves forward
- A project scope with deliverables, review stages and milestones.
- 03
Design & build
We share designs for your feedback, refine them and build the agreed work.
- Your part
- You review the work and share consolidated feedback.
- What moves forward
- Reviewed designs and the agreed files or website build.
- 04
Launch & support
We prepare the final files or website and explain how to use and update them.
- Your part
- You approve final content and handoff requirements.
- What moves forward
- Final files or website access, usage guidance and agreed support.
“She went above and beyond, and I was thrilled how the outcome of the branding for my company came out. I would 1000% recommend working with her.”
BEFORE WE BEGIN
Questions about product packaging design.
Packaging design checklist: what your designer needsCan you design a full product range?
Yes. We agree the products, variants, and formats up front, then develop a consistent system across the range.
Can we keep our existing identity?
Yes. Packaging can build on your current brand, with a refresh only where it helps the project.
What do you need from our supplier?
The relevant dielines, dimensions, print specifications, and production requirements. We confirm these alongside the final product copy before handoff.
Who approves product claims and labelling?
Your team is responsible for supplying and approving accurate product information and required labelling. Specialist regulatory advice is separate from design.
30 MINUTES WITH BIANCA
What’s next for your brand?
A new product, a brand refresh or a website that needs attention? Tell Bianca what you have in mind. We’ll talk through where Ashbi can help.
hello@ashbi.ca