A website review is more useful when it starts with a visitor task. Pick one: find a suitable product, understand a service or send an enquiry. Then follow that task on your own site, including on a phone. These ten checks give your team a concrete way to discuss what needs work.
1. Explain the offer first
The opening screen should tell people what you offer and who it is for. Pair the headline with a relevant product or work example. A striking image cannot carry an unclear offer on its own.
2. Give each page a next step
Choose a main action that follows naturally from the content: explore a range, see a case study or discuss a project. Keep secondary options available without making every button compete equally.
3. Use navigation your customers understand
Organise pages around familiar products, services and questions. Test the labels with someone who has not worked on the site. If they need an explanation, the navigation may need simpler language.
4. Design with the real content
Use actual product names, long titles, variants and photographs early. Sample content can hide the very layout problems that appear when the full catalogue arrives.
5. Make choices easy to compare
Keep recurring information in consistent positions. On a product range, that might mean size, flavour and price. For services, show fit, scope and the next step using the same structure.
6. Review the mobile sequence
A desktop grid becomes a reading order on a phone. Make sure the important offer and proof arrive before repeated explanations. Check that images still show the product rather than an accidental crop.
7. Keep interaction accessible
Use readable contrast, clear labels and visible keyboard focus. Test menus, filters and forms without a mouse. Motion should leave the content understandable when it is paused or reduced.
8. Show genuine proof
Use real work and explain your contribution. A design concept, a launched store and a campaign asset are different kinds of evidence. Label them clearly and avoid implying results you have not measured.
9. Test the whole enquiry
Do more than click the submit button. Check required-field messages, a successful receipt and what happens when delivery fails. Visitors should keep their details if something goes wrong.
10. Agree how to judge the change
Define the action that matters before redesigning. A calendar click is not a booked call, and a form start is not a qualified enquiry. Where measurement is available, compare those outcomes separately.
Look at the decisions in context
The BPM website design connects a colour-coded product range with its page layouts. It is an example of design choices supporting product discovery, not a claim of a measured sales uplift. Use the case below to discuss how similar decisions could apply to your own range.
